Gerald Morin

Full brand identity for Pittsburgh based wealth management team. We delivered a collaborative and trustworthy name, core messaging, all content, visual identity, website and marketing collateral to help launch this independent firm. The interconnected logo represents team’s big-picture perspective, and using a gradient, we illustrated the concept of overlapping paths. While the two unbroken paths first allude to a literal interchange, the negative space within the center creates the letterform “I,” culminating in a modern and crisp mark.

interchangecp.com

Agency: Leibowitz Design