Gerald Morin

We refreshed a trusted brand that has provided investment advisory services for over 50 years. We created a monogram logo as a nod to their long heritage and commitment to families, and styled it as a shield to signify strength and protection. We updated the typographic tone of voice and to a modern, clean sans serif with a low x-height to add an elegant, old-world flair. Our work included updating their website, pocket folders, presentation books and stationery system.

mssadvisors.com

Agency: Leibowitz Design